Our story
Two runners. One garage. Zero excuses.
Veloce started in 2019 with a simple bet: Indian runners deserve world-class race shoes without the import markup. Seven years later, our shoes hold course records from Mumbai to Manali.
2019
Founded in Mumbai
14
Athletes on the roster
28
Countries shipped
210g
Lightest racer
Timeline
The road so far
2019
Founded by two marathoners frustrated that fast shoes cost ₹20k+. First prototype foamed in a Bandra garage.
2021
Aero X1 launches — sells out in 9 days through word of mouth alone.
2023
VeloFoam™ supercritical midsole debuts. First elite marathon wins on Indian soil.
2025
Trail line launches. Flagship stores open in Mumbai and Bengaluru.
2026
Aero X2 Carbon — our fastest shoe yet, built with 60% recycled upper.
What we believe
Three rules we run by
01
Speed is for everyone
Race-day tech shouldn't cost a month's rent. We price for runners, not margins.
02
Tested on Indian roads
Monsoon rain, 42° heat, broken pavement — if it survives here, it survives anywhere.
03
Built, not marketed
No gimmick foams or vanity collabs. Every gram of spend goes into the shoe.